Web & Social Media
Care facility web and social media
Residential care facility, Hachinohe, Aomori · 2026–
Tokyo based · Working across Japan and international teams
Sayoko Ichikawa
Project Management · Creative Operations
Complexity becomes coordinated.
I run the operating side of complex creative work: integrated schedules, resource planning, cross-office coordination and delivery control. Teams get to focus on the work because someone is holding the structure around it.
- Stakeholders coordinated on a single integrated campaign
- 20+Stakeholders coordinated on a single integrated campaign
- Cross-office delivery, in Japanese and English
- Japan + AustraliaCross-office delivery, in Japanese and English
- Campaign budget scale supported
- USD 2M+Campaign budget scale supported
- Across production, business development and creative operations
- 5+ yrsAcross production, business development and creative operations
Selected work
Projects where the operating problem was the real problem.
Each case study separates what the organization delivered, what I personally owned, and what changed as a result.
View all workHow I run projects
Five phases. One structure that holds under pressure.
The same operating sequence applies whether the project is a six-month integrated campaign or a single production. Detail changes, structure does not.
See the full operating model- 01
Align
Agree what we are actually delivering, and who decides.
- 02
Structure
Turn the intent into a plan that survives contact with reality.
- 03
Run
Keep the work moving and keep everyone able to see it.
- 04
Adapt
Absorb change deliberately instead of silently.
- 05
Close
Land it properly, then make the next one easier.
Operating artifacts
See all twelve artifactsIntegrated campaign timeline
Shows how workstreams overlap and where they hand off. The value is not the bars but the dependency lines: they make it obvious which date cannot move without moving three others.
StrategyCreativeProductionLocalizationMediaLaunch
Localization starts before production ends. Moving the production end date moves launch.
Project health dashboard
One screen leadership can read in thirty seconds. Status is carried by a written word and a shape, never by colour alone, so it survives a print-out, a projector and colour-blind readers.
ScheduleOn plan
BudgetWithin plan
Scope2 changes open
Resource1 over-allocated
ApprovalsAwaiting client
Each row carries a shape and a word as well as a colour, so status survives greyscale printing.
RACI chart
Removes the question 'who decides this'. Most schedule slippage is not slow work but work waiting on an unnamed approver. One accountable name per row, enforced.
| Deliverable | PM | Creative | Account | Client |
|---|---|---|---|---|
| Creative concept | C | A | R | I |
| Production schedule | R | I | C | A |
| Budget approval | C | I | A | R |
| Localization sign-off | R | C | I | A |
| Launch readiness | A | C | I | R |
R = Responsible · A = Accountable · C = Consulted · I = Informed
Feedback
Sayoko stays on top of the schedule and executes with consistency. She keeps the work organized, creates visibility across the team, and makes demanding creative timelines feel manageable.
Availability
Open to full-time roles and selected freelance engagements.
Based in Tokyo, working with teams in Japan and internationally. Remote and hybrid both work.
Roles of interest
- Project management
- Creative operations
- Integrated production
- Agency operations
- Resource management
- Client operations
Engagement types
- Full-time
- Freelance project
- Ongoing consulting
- Interim cover
Contact
Tell me what you are trying to deliver.
Whether it is a role, a project, or a team that has outgrown its current way of working, start with the problem and we can work out whether I am the right fit.