Integrated Campaign OperationsFeatured
01Uber Taxi integrated campaign operations
Project management and creative operations support for an integrated Uber Taxi campaign delivered across Japan and Australia.
2025–View case study
Tokyo based · Working across Japan and international teams
Complexity becomes coordinated.
I run the operating side of complex creative work: integrated schedules, resource planning, cross-office coordination and delivery control. Teams get to focus on the work because someone is holding the structure around it.
Sayoko IchikawaProject Management · Creative OperationsTokyo · Japanese / English
- Stakeholders coordinated on a single integrated campaign
- 20+Stakeholders coordinated on a single integrated campaign
- Cross-office delivery, in Japanese and English
- Japan + AustraliaCross-office delivery, in Japanese and English
- Campaign budget scale supported
- USD 2M+Campaign budget scale supported
- Across production, business development and creative operations
- 5+ yrsAcross production, business development and creative operations
Selected work
Projects where the operating problem was the real problem.
Each case study separates what the organization delivered, what I personally owned, and what changed as a result.
View all work
How I run projects
Five phases. One structure that holds under pressure.
The same operating sequence applies whether the project is a six-month integrated campaign or a single production. Detail changes, structure does not.
See the full operating model- 01
Align
Agree what we are actually delivering, and who decides.
- 02
Structure
Turn the intent into a plan that survives contact with reality.
- 03
Run
Keep the work moving and keep everyone able to see it.
- 04
Adapt
Absorb change deliberately instead of silently.
- 05
Close
Land it properly, then make the next one easier.
Operating artifacts
The documents that keep delivery legible.
These are the working documents behind the projects. Each one exists to answer a specific question that otherwise gets answered in someone's head. Every example here is an original construction with invented data.
See all twelve artifactsIntegrated campaign timeline
Shows how workstreams overlap and where they hand off. The value is not the bars but the dependency lines: they make it obvious which date cannot move without moving three others.
StrategyCreativeProductionLocalizationMediaLaunch
Localization starts before production ends. Moving the production end date moves launch.
Project health dashboard
One screen leadership can read in thirty seconds. Status is carried by a written word and a shape, never by colour alone, so it survives a print-out, a projector and colour-blind readers.
ScheduleOn plan
BudgetWithin plan
Scope2 changes open
Resource1 over-allocated
ApprovalsAwaiting client
Each row carries a shape and a word as well as a colour, so status survives greyscale printing.
RACI chart
Removes the question 'who decides this'. Most schedule slippage is not slow work but work waiting on an unnamed approver. One accountable name per row, enforced.
| Deliverable | PM | Creative | Account | Client |
|---|---|---|---|---|
| Creative concept | C | A | R | I |
| Production schedule | R | I | C | A |
| Budget approval | C | I | A | R |
| Localization sign-off | R | C | I | A |
| Launch readiness | A | C | I | R |
R = Responsible · A = Accountable · C = Consulted · I = Informed
Selected outcomes
Operational outcomes, stated as operational outcomes.
These describe what the operating work produced. They are not claims about campaign performance or business results, which depend on many people beyond project management.
- Maintained delivery visibility across 20+ stakeholders in Japan and Australia.
- Kept complex creative and production schedules organized across multiple concurrent workstreams.
- Made creative timelines more manageable by clarifying ownership, dependencies, approvals and escalation points.
- Reduced schedule ambiguity by creating a clear source of truth for teams, partners and leadership.
- Created a more stable operating rhythm across creative, production, account, finance and client teams.
- Helped creative teams stay focused by managing operational complexity around them.
Tools and capabilities
What I bring to a team on day one.
Project leadership
01Scope, integrated schedules, budget visibility, risk, governance and stakeholder alignment across concurrent workstreams.
Creative operations
02Resource planning, capacity and demand visibility, freelance sourcing and allocation, workflow standardization.
Integrated production
03Coordination across strategy, creative, film, digital, social and localization, from pre-production to delivery.
Bilingual delivery
04Japanese and English meetings, documentation, approvals and cross-office alignment — not translated after the fact.
Tools
- Asana
- Google Workspace
- Slack
- Resource and capacity tracking
- Budget and PO workflows
- Review and approval workflows
- Production trackers and call sheets
Feedback
Sayoko stays on top of the schedule and executes with consistency. She keeps the work organized, creates visibility across the team, and makes demanding creative timelines feel manageable.
Availability
Open to full-time roles and selected freelance engagements.
Based in Tokyo, working with teams in Japan and internationally. Remote and hybrid both work.
Roles of interest
- Project management
- Creative operations
- Integrated production
- Agency operations
- Resource management
- Client operations
Engagement types
- Full-time
- Freelance project
- Ongoing consulting
- Interim cover
Contact
Tell me what you are trying to deliver.
Whether it is a role, a project, or a team that has outgrown its current way of working, start with the problem and we can work out whether I am the right fit.