CopinSayoko Ichikawa
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Web & Social Media

Care facility web and social media

Led the website planning and development, as well as social media management, for a residential care facility in Hachinohe, Aomori, Japan.

Client
Residential care facility, Hachinohe, Aomori
Year
2026–
Category
Web & Social Media
Role
Website planning and development / Social media management

The live website

The work

Facility website homepage: 八戸で、安心して暮らせる我が家を。 over a photo of two staff at the entrance sign
  • Residence page on a phone: ご自宅のような暮らしをサポート。

    The residence

  • Recruiting page on a phone: 介護スタッフを積極採用しています。

    Recruiting

  • Meal delivery page on a phone: できたてのお弁当を今日もご自宅へ。

    Meal delivery

  • Company page on a phone: 住み慣れた八戸で、その人らしい毎日を。

    Company

Websiteh-medimedi.co.jp/home (opens in a new tab)
  • Facility tour post: the dining room
  • Reel cover: new bathing equipment
  • Reel cover: staff interview
  • Post: a day’s meal from the in-house kitchen
  • Reel cover: interview with the facility director
  • Recruitment Q&A carousel cover
Instagram@chouzyasamanoyado (opens in a new tab)
New Instagram followers
+130New Instagram followers
Increase in views
+300%Increase in views
From the start of operation
1 monthFrom the start of operation

Instagram results within the first month of operation.

Overview

Developed and executed a content strategy to showcase the facility’s unique strengths, daily activities, and workplace culture. Within just one month, the Instagram account gained 130 new followers and achieved a 300% increase in views.

Through an integrated web and social media approach, the project aims to strengthen brand awareness, increase engagement, and support recruitment efforts.

Scope

Scope

  • Website planning and development
  • Social media management (Instagram)
  • Content strategy: the facility’s strengths, daily activities and workplace culture

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